SEO Consultant India

Pre-Optimization Tasks

Activity

Description

Tasks / Deliverables

Business Analysis

Identifying client’s business objectives & goals, keywords, Target Markets and Audience details

• Send the SEO Questionnaire document to client

Site Review and recommendations

Identifying factors on  client website and comparing with competitor websites that positively or negatively influence client website chances of high search engine rankings

Identifies exact areas that need to be addressed with specific recommendations

• Review and analyze client website on all Google ranking factors and compare them with SEO strengths/ weakness of 3 major competitor websites
• Analysis includes website structure, loading speed, meta-tags, HTML validations, page content, search engine friendliness, In-bound &, outbound links,  broken links, keyword selection, and current search engine rankings
• Submit the report to client

Keyword research

Discover relevant keyword phrases that client target market is actually searching on.

Pinpoints the most effective keywords to target for higher rankings on search engine result pages.

• Study hundreds of business specific keywords using Wordtracker, Google keyword suggestion tool and overture
• Short-list high-potential keyword phrases that have good hits/visits per day
• Submit the keyword research report to client
• If client suggest additional research, together work through up to 3 rounds of revisions to the keyword list

Pre-optimization ranking report

Report on current search engine positions of the selected keywords in Google, Yahoo & MSN

• Submit report to the client

On-Page Optimization Tasks

Meta Data

Creation of targeted and optimized Title, description and Meta tags.

• Write unique Title, Description and keywords tags for all web pages

Internal Site Architecture

Optimizing inter-linking within the web pages of the site.

• Use breadcrumb navigation or other navigational schemes to help structure the site and improve the internal link ratio
• Check server logs for 404 errors. fix any broken links and redirect old linked to pages to their new locations
• Instead of using pagination try to display more content on each page
• Use descriptive (or keyword rich) text links over image links for your primary navigation, and in most in content links on your site.
• Check if the content within the ‘includes’ is crawled by search engines
• Create SEO friendly Sitemap
• Create Robots.txt - use robots.txt and meta robots exclusion tags to prevent duplicate content and other low information or noisy pages from getting indexed

Copy writing

Search engine optimized content improves site ranking in search engines apart from attracting target customers

• Determine which web pages need copy changes in order to better target the approved keywords
• Determine which keywords need new content pages

Write / edit content ( articles, press releases, blog posts and re-writing of few selected existing pages)

Page optimization

Increase keyword density and prominence on the pages

• Optimization of WebPages by inserting keywords in ALT text, Hyper Links & Title attributes, Anchor text, Heading tags, Comment tags, Acronym tags etc.
• Implementing content headings through optimized CSS
• Integrate a blog (if necessary)
• Integrate a forum (if necessary)

Launch multi-lingual content (if necessary)

HTML Validations

Ensure web page code does not have any errors so that SE’s can crawl the site easily.

• Validate Home page and few key internal pages as per w3c standards
• Validate CSS file
• Always use external css
• Always use external JS

Image optimization

Website images will be optimized to rank well in Google Images.

• Recommendation and implementation of optimized Filenames, Image names & Directory names.
• Write descriptive and keyword rich alt and title attributes for Images
• Decrease the image file size for fast loading

URL optimization

Website URL’s will be optimized to include keywords in its filenames.

• Recommendation and implementation of optimized Filenames & Directory names.
• Remove the query strings from the  dynamic URLs through .htaccess file
• Redirect old page urls to their new locations
• Implement 301 to avoid duplicate urls i.e. using www. and without www.

Site Analytics

Track the website visitor details

• Integrate powerful analytics tools such as Google Analytics, Extreme Tracking, etc to track the details of visitors coming to the client website

Search Engine
Submissions

Submit the optimized site to various search engines

• Create an accou8nt on Google Webmaster Tools
• Create an XML sitemap with listing of all webpage URLs and submit the file to Google
• Submit client company to the Google Local listings
• Manual submissions to over 100 other popular search engines across the web

    Submit the report to client

Post Optimization Tasks (Link Popularity Building)

Prepare Link texts

Write Titles and descriptions for the targeted keywords to be used in link submissions.

• At least 3 variations of Titles and Descriptions for the targeted keywords.

One-Way Link Building

Generate inbound links to the website from free web directories and online yellow pages

• Find list of general and industry-specific web directories and yellow pages
• Manual website submission

Reciprocal Link Building

Exchanging links with similar websites.

• Creation of Links section
• Define categories and sub-categories
• Find similar and non-performing sites to exchange links with
• Send manual link requests to third party sites

Article Submissions

Submit client articles to various online article directories of the web with a backlink pointing to the client website

• Write articles with focus on target keywords (if necessary)
• Find list of general and industry-specific article directories and Ezines
• Manual article submission

Social Bookmarking

Bookmark client webpages on popular social bookmarking sites such as  Digg, Del.icio.us,  StumbleUpon, etc

• Find content/pages/PR/Videos that can be submitted or bookmarked
• Share the links with other interested members

Comment postings on Blogs, Forums and Networking sites.

Promote client services and products among the target social and online communities

• Participate in related forum, blog and groups discussions and post comments that include a link to client web site.
• Includes promotion on popular social networking sites such as myspace, facebook, orkut etc.

RSS Syndication (if applicable)

Syndication of RSS feeds for frequently updated pages (news rooms etc)

• Create RSS feeds
• Submit feeds to RSS directories

Video Sharing

Promote client videos and presentations among the popular video sharing sites

• Find most-viewed and most-commented videos that are closely related to client business on the popular video sharing sites and post our comments.
• Submit client videos and share them with interested members